nice to “meet” you! I am the Italian exPR student (now PhD student in Health Communication in Switzerland) who quoted you in our association’s blog and in the presentation I made two weeks ago in Gorizia.

I found your insightful post thanks to Richard Bailey (here is his post).

Not only do I completely agree with you, but also I think that the negotiation techniques are amongst the most important charactersistics a good PR practitioner (and academic) should have.

IMHO also professional associations like CPRS and PRSA (in Italy we have FERPI, of which I am member) have an extremely important role in defining who we are and what we can do for improving our society.

Thank you very much for inspiring me in what I am doing now and going to do in my PhD studies.