Social Media Embodies PR

I just read an interesting blog post by Richard Bailey, a university lecturer who teaches PR at Leeds Metropolitan University. Richard cites the the chapter “Survival of the Publicist,” in the book Naked Conversations by Robert Scoble, when he asks the question, “is social media killing PR?

In my mind, PR at its highest and best invites two-way open communication with your stakeholders. This is no longer the age of “push” marketing—social media presents the opportunity to engage stakeholders and respond to their beliefs and opinions. Yes, it can be a little intimidating at first, but my clients are really excited about the results they are getting.

So if a publicist is pushing out information for the public to swallow, I hope social media does kill it. And if true PR is inviting open community engagement, then I say a resounding “No, social media is not killing PR; social media embodies PR!”

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2 Responses to “Social Media Embodies PR”


  1. 1 shel israel November 23, 2008 at 2:55 pm

    Thanks for mentioning Naked Conversations. The co-authors are Robert Scoble and me. There was no Richard Scoble involved.

  2. 2 maggieks November 23, 2008 at 5:56 pm

    Yikes! Thanks for the correction, Shel. My apologies.


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