Archive for December, 2008

Great books on social media

Hey there! Tonight I had a lot of fun speaking with PR students from Royal Roads University and University of Victoria at a CPRS student mixer called “Get Connected.” As well as me were three other PR pros – Katie Josephson, City of Victoria; Deidre Campbell, Tartan Group; and Marisa Adair, BC Public Affairs Bureau – and we had a great debate and discussion going about what it takes to be in PR, and probed the interesting and evolving world of social media.

I promised I’d post the name of two books I’m re-enjoying, so here they are to share.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,
Viral Marketing and O
nline Media to Reach Buyers Directly,
by David Meerman Scott

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Larry Weber

New Rules to Marketing & PRMarketing to the Social Web

I look forward to hearing from you about what books you’re reading. I also would be pleased to continue our discussion, “What is PR about these days?”