Top five things clients can do to help their PR agency succeed

1. Keep your PR company informed of business developments, HR successes and just about everything else. They will likely see opportunities you may overlook.

2. Be upfront about your expectations for PR. What do you want your PR campaign to help you accomplish? This will ensure everyone is on the same page and working towards the same goals.

3. Understand that no PR campaign can be successful if it its claims are unfounded. A dishonest campaign, or one that “spins” the truth will only discredit your company.

4. Be open to new ideas and methods. A good PR firm will have reasons for their ideas and you should seriously consider them.

5. Understand that building or managing a company or product’s reputation takes time. Give your PR firm adequate time so they can do their work right.

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3 Responses to “Top five things clients can do to help their PR agency succeed”


  1. 1 Boston PR Firm February 18, 2009 at 12:40 pm

    It’s all about communication.

    The more communication you have with your PR firm (and visa-versa). The more successful the two of you will be.

    Great tips.

    -Timothy

  2. 2 maggieks February 18, 2009 at 8:47 pm

    Thanks for your comment, Timothy. It’s funny, isn’t it, that at the end of the day, good communications is about…well, good communication!

  3. 3 mohammad Tauseef Zaman June 16, 2009 at 8:44 pm

    “Communication is the heart of ANY activity.”

    by mohammad Tauseef Zaman
    CEO BIL Pakistan (Pvt.) Ltd
    tauseef@bowlinginternational.com.pk


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