Archive for April, 2009

Thanks everyone for attending the Saanich school district public consultation. Input is a good thing!

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Social Media 101 with Darren Barefoot and Julie Szabo

smmbootcampIf you are on BC’s coast, are interested in social media (or need a refresher), here is a one-day workshop you can’t afford to miss. Darren Barefoot and Julie Szabo of Capulet Communications are presenting their  Social Media Marketing Bootcamp in both Victoria and Vancouver.

As Julie writes in a recent blog post, “adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses.” As a full-time PR and marketing professional, I would say that anyone who ignores this important medium is in danger of missing their market altogether. The full-day workshop will teach you to:

  • Bring more visitors to your website
  • Increase your company’s visibility online
  • Approach bloggers and other online influencers about your products and services
  • Get your website social media ready
  • Craft a potent social media pitch
  • Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
  • Avoid campaign killers and online faux pas.

Julie and Darren are old friends (well the friendship is old, but they aren’t) who were pioneers in the social media world. They have such wisdom and experience to share based on experience from Canada, Dublin and other wonderful, exotic locations. All for only $299, which includes a copy of their first book and many useful templates.

The Victoria workshop takes place Thursday, April 30th; Vancouver’s is Thursday, May 28th. Go to their website, Capulet Communications, to register. And hey, let them know that you heard about it here. Like all good marketers, they will want to know what worked.

Hope to see you there!