Posts Tagged 'Social Media'

Find Waldo, er Maggie

I’ve been missing in action in the blogosphere, as my one remaining reader can attest. I have to apologize as I’d like to say I’m a great role model for my clients.

Well, I might be a crummy role model, but I have been a great coach. For example, my clients Scott McDonald and Kazuyo Iga of Rocky Mountain Soap Company have embraced both social media and PR to become superstars here in Victoria. In just a few short months, they’ve sponsored events and supported fundraisers, launched a Facebook page and Scott (@FootButterGuy) has 673 followers on Twitter. More importantly, the store’s sales are skyrocketing! More on this in a following blog.

Then there’s our client Moss Development who have built 24 gorgeous waterfront condos in Tofino. What with online ads, bloggers and traditional media, The Shore only has 7 condos left.

And then there’s the whole training thing. We had a wonderful co-op student Linnaea whom I enjoyed mentoring as much as she enjoyed learning. Below is a photo of her at the awesome event we did at Church & State wines when they were presented with the Lieutenant-Governor’s award of excellence in wine making.

Linnaea at Church & State Wines

Linnaea at Church & State Wines

So, dear one remaining reader, I’m back in the writer’s chair and I promise I’ll keep up the work.

Learn social media for sales & marketing

Operabot AdWhile I agree that social is the important focus of new media, I often am asked if it is only for personal use. I use social media for many of business interactions, and with
great success!

Social media is for the most part opt-in. If I don’t want to have you following me on Twitter, I block you. If I don’t want to connect with you on LinkedIn, I don’t accept you request. But, if I want to build a community of like-minded people who want to learn about a product or service, research its origins, discuss its use or any other number of topics, social media is a great way to to build my own network. Make them fans—but don’t shove your product or service down their throat. That’s why I blog. I want to share insights, build community and generate some conversations.

A great example is a new blog written by my client Scott MacDonald. Scott owns the Rocky Mountain Soap Company store in Victoria, BC. His blog—Natural Matters—explores all kinds of things, from the science of natural products to like-minded organizations. He is interesting, well researched and a great writer.

If you are on Vancouver Island and want to learn some basic tools and see how they are applied, come to a great luncheon and education session called “Social Media Marketing in Action: Using Social Media to Build Brand and Generate Leads.” Darren Barefoot and Julie Szabo of Capulet Communications will show how social media can fit into an organization’s marketing mix. Ling Chan of the Vancouver Opera will show us how she’s used blogs, online outreach and Twitter to reach new audiences and generate over 1,000 followers.

Social media is  like any other social interaction. Mind your manners, learn the language and rules of the community, then have a good time.

Social Media 101 with Darren Barefoot and Julie Szabo

smmbootcampIf you are on BC’s coast, are interested in social media (or need a refresher), here is a one-day workshop you can’t afford to miss. Darren Barefoot and Julie Szabo of Capulet Communications are presenting their  Social Media Marketing Bootcamp in both Victoria and Vancouver.

As Julie writes in a recent blog post, “adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses.” As a full-time PR and marketing professional, I would say that anyone who ignores this important medium is in danger of missing their market altogether. The full-day workshop will teach you to:

  • Bring more visitors to your website
  • Increase your company’s visibility online
  • Approach bloggers and other online influencers about your products and services
  • Get your website social media ready
  • Craft a potent social media pitch
  • Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
  • Avoid campaign killers and online faux pas.

Julie and Darren are old friends (well the friendship is old, but they aren’t) who were pioneers in the social media world. They have such wisdom and experience to share based on experience from Canada, Dublin and other wonderful, exotic locations. All for only $299, which includes a copy of their first book and many useful templates.

The Victoria workshop takes place Thursday, April 30th; Vancouver’s is Thursday, May 28th. Go to their website, Capulet Communications, to register. And hey, let them know that you heard about it here. Like all good marketers, they will want to know what worked.

Hope to see you there!

Finding Blogs Online

Tonight I had the honour of discussing social media with the great group of women who belong to the Victoria, BC chapter of e-Women.

My best analogy for social networking was doing what they already did so well in that room: gave each other leads, introduced each other to new members, and built their networks based on needs, knowledge and expertise.

If you are a woman in business, in a job, or looking for connections, look for an e-Women chapter near you. I was very impressed.

I promised I’d post a couple of great tools for finding blogs of interest. Here they are:

Technorati describes itself as “the leading blog search engine and most comprehensive source of information on the blogosphere…we index more than 1.5 million new blog posts in real time and introduce millions of readers to blog and social media content.” This is a great tool to search for the topics you are interested in.

Google Reader is another great way to search for blogs, and it allows you to bookmark or subscribe to your favourites. Rather than having to sort through tons of bookmarks in my Internet browser, I have them all in Google Reader and I can read all my fave blogs at once.

There are lots more tools – please feel free to post your favourites. If you were at the talk tonight and have any questions, post them here and I promise to answer.

Great books on social media

Hey there! Tonight I had a lot of fun speaking with PR students from Royal Roads University and University of Victoria at a CPRS student mixer called “Get Connected.” As well as me were three other PR pros – Katie Josephson, City of Victoria; Deidre Campbell, Tartan Group; and Marisa Adair, BC Public Affairs Bureau – and we had a great debate and discussion going about what it takes to be in PR, and probed the interesting and evolving world of social media.

I promised I’d post the name of two books I’m re-enjoying, so here they are to share.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,
Viral Marketing and O
nline Media to Reach Buyers Directly,
by David Meerman Scott

Marketing to the Social Web: How Digital Customer Communities Build Your Business, Larry Weber

New Rules to Marketing & PRMarketing to the Social Web

I look forward to hearing from you about what books you’re reading. I also would be pleased to continue our discussion, “What is PR about these days?”

Social Media Embodies PR

I just read an interesting blog post by Richard Bailey, a university lecturer who teaches PR at Leeds Metropolitan University. Richard cites the the chapter “Survival of the Publicist,” in the book Naked Conversations by Robert Scoble, when he asks the question, “is social media killing PR?

In my mind, PR at its highest and best invites two-way open communication with your stakeholders. This is no longer the age of “push” marketing—social media presents the opportunity to engage stakeholders and respond to their beliefs and opinions. Yes, it can be a little intimidating at first, but my clients are really excited about the results they are getting.

So if a publicist is pushing out information for the public to swallow, I hope social media does kill it. And if true PR is inviting open community engagement, then I say a resounding “No, social media is not killing PR; social media embodies PR!”