Posts Tagged 'Tiger Woods'

Catch a Tiger by the Tale

Okay, okay, I’m as sick of the news coverage about Tiger Woods and his transgressions as the next person. But really, isn’t it just the best case study of how to not conduct your PR? Really?

Of course, if I had just acted like a complete idiot following a fight with my spouse over how I’ve been a complete idiot, I’d be a little embarrassed to speak in public too. But here’s how the public statement could have read on the day following his incident:

As you know, I had a car accident last night. My wife and I had a disagreement and, like most families, we have some things to work out in private. My behaviour was irresponsible and I truly apologize to my fans, whom I may have disappointed.

End of story. But that didn’t happen, and yes I’m sure he was busy working things out in private with his wife. But unlike many others, the dad in this family lives a very public life, makes multiple millions from sponsorships and a popular sport with huge purses. If you live out loud, you have to expect your fans to be listening at all times.

It must be difficult to be a “golden boy” as it were. A notable child prodigy, professional in his teens, and living the life of highly competitive athletics. Heck, this guy made golf cool! Has Tiger Woods had a chance to conduct a private life? Unfortunately, as with other child stars, the public thinks they own him. And in a way, his sponsors do own him. Luckily, they’ve stood behind him. But they also know he will bring them millions of dollars in sales, and that’s a PR story for another day.

If there is a next time, Tiger, tell your own tale so the gossip columns don’t start inventing it for you.