Posts Tagged 'Twitter'

Find Waldo, er Maggie

I’ve been missing in action in the blogosphere, as my one remaining reader can attest. I have to apologize as I’d like to say I’m a great role model for my clients.

Well, I might be a crummy role model, but I have been a great coach. For example, my clients Scott McDonald and Kazuyo Iga of Rocky Mountain Soap Company have embraced both social media and PR to become superstars here in Victoria. In just a few short months, they’ve sponsored events and supported fundraisers, launched a Facebook page and Scott (@FootButterGuy) has 673 followers on Twitter. More importantly, the store’s sales are skyrocketing! More on this in a following blog.

Then there’s our client Moss Development who have built 24 gorgeous waterfront condos in Tofino. What with online ads, bloggers and traditional media, The Shore only has 7 condos left.

And then there’s the whole training thing. We had a wonderful co-op student Linnaea whom I enjoyed mentoring as much as she enjoyed learning. Below is a photo of her at the awesome event we did at Church & State wines when they were presented with the Lieutenant-Governor’s award of excellence in wine making.

Linnaea at Church & State Wines

Linnaea at Church & State Wines

So, dear one remaining reader, I’m back in the writer’s chair and I promise I’ll keep up the work.

Learn social media for sales & marketing

Operabot AdWhile I agree that social is the important focus of new media, I often am asked if it is only for personal use. I use social media for many of business interactions, and with
great success!

Social media is for the most part opt-in. If I don’t want to have you following me on Twitter, I block you. If I don’t want to connect with you on LinkedIn, I don’t accept you request. But, if I want to build a community of like-minded people who want to learn about a product or service, research its origins, discuss its use or any other number of topics, social media is a great way to to build my own network. Make them fans—but don’t shove your product or service down their throat. That’s why I blog. I want to share insights, build community and generate some conversations.

A great example is a new blog written by my client Scott MacDonald. Scott owns the Rocky Mountain Soap Company store in Victoria, BC. His blog—Natural Matters—explores all kinds of things, from the science of natural products to like-minded organizations. He is interesting, well researched and a great writer.

If you are on Vancouver Island and want to learn some basic tools and see how they are applied, come to a great luncheon and education session called “Social Media Marketing in Action: Using Social Media to Build Brand and Generate Leads.” Darren Barefoot and Julie Szabo of Capulet Communications will show how social media can fit into an organization’s marketing mix. Ling Chan of the Vancouver Opera will show us how she’s used blogs, online outreach and Twitter to reach new audiences and generate over 1,000 followers.

Social media is  like any other social interaction. Mind your manners, learn the language and rules of the community, then have a good time.